EXEUCTIVE BRIEF: EDITION 006 For CEOs, COOs, and ownership groups at luxury hospitality and premium spirits brands whose AI and restructuring decisions are being made by the balance sheet rather than the brand. __________________________________________________________________________________________________ Executive Summary Diageo owns the brands that define global luxury hospitality: Johnnie Walker, Don Julio, Casamigos, Guinness, Baileys. Each one is more than a beverage

Luxury and upper-upscale hotel chains were the only ones to post positive revenue growth through 2025, with luxury RevPAR up 5.3% and average daily rate up 5%, according to PwC and the Urban Land Institute's 2026 hospitality outlook. The same report credits AI-driven personalization, revenue management, and operational efficiency as the drivers behind that growth, but every hard number attached to the claim measures a call center or a spreadsheet, not a guest. Closing that ga

EXECUTIVE BRIEF: EDITION 012 For dealer-group executives: the six signs your AI deployment has created a gap between what your dashboard reports and what your customer actually experiences. _____________________________________________________________________________________________________ Executive Summary Luxury dealer groups are deploying AI faster than they're governing it. Bain and Comité Colbert found that 82% of top-tier luxury buyers used AI in their last purchase,