Bain and Comité Colbert's 2026 luxury AI report found that 82% of the heaviest-spending luxury buyers used AI during their most recent purchase: the highest adoption of any spending tier, and still rising. Inside the industry, the picture inverts: even in the most AI-mature back-office functions, only 13%–15% of luxury executives report a measurable business impact in those specific functions, and company-wide, across every function combined, roughly six in ten haven't seen

NONE OF THEIR REPORTS CAN TELL YOU IF YOUR DEPLOYMENT HAS ALREADY CROSSED THE LINE. Three of the most influential names in global consulting published research bearing on how AI is reshaping the relationship between a luxury brand and its clients, inside the same twelve months, and landed, independently, on the same admission: The gap between how AI is being deployed and how it actually lands on the person meant to experience it is real, and it's already showing up in the dat

INSIGHTS | FINESSE INTELLIGENCE GROUP | 2026 In June 2025, Boston Consulting Group published a piece telling luxury executives what many of them already suspected: AI is no longer optional. Client expectations have moved past what most luxury brands are delivering, and the firms that wait will lose ground to the firms that commit. The data behind that argument is real, and it came from BCG's own research. 56% of luxury clients surveyed said they are unsatisfied with their lux