INSIGHTS | FINESSE INTELLIGENCE GROUP | 2026 In June 2025, Boston Consulting Group published a piece telling luxury executives what many of them already suspected: AI is no longer optional. Client expectations have moved past what most luxury brands are delivering, and the firms that wait will lose ground to the firms that commit. The data behind that argument is real, and it came from BCG's own research. 56% of luxury clients surveyed said they are unsatisfied with their lux